RESOURCES FOR WEB DEVELOPMENT, DESIGN & MARKETING - 6
This Webmaster Resources Page contains advice, tips, tricks commentary and the best links on the Web for: Search Engines, free Search Engine Submission, Premium Submission, Marketing and Promotion, Integrity and Security. Another quality site serving the Web community by Mountain Eagle Marketing.
 
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Mountain Eagle Resources For Web Developers, Designers and Marketers 

Search Engines

Mastering the Search Engines is a dynamic challenge, always changing and refining, Who you decide to list with is highly dependent on the customer and his/her budget. By far the best value for a commercial site is the Yahoo Business Express at $299/year. For a .net or .org, it may be MSN or Google --- You decide after studying the links and researching the engines. This is probably the most "fluid" - moving target activity that a developer/ designer will face. We highly recommend that you do a study on competitive sites before expending a customers resources. Find out where they are listed and why. Yahoo "Business Express" Submission allots you 200 characters to state "why and where" a site should be listed. Recommend the same category as a successful competitors URL!

Other search engine tips include doing a complete keyword analysis before submission. Your keywords should match the description meta-tag as well as possible. Do not use any keyword in the description more than 3 times. Also, make sure that your page utilizes each keyword between 3 and 8 times, no more, no less. There are many more search engine tips in the links below

Premium Submissions

Daily we see more Search Engine charging for submission. Premium Submission costs between $199 and $299. Among the best are "Yahoo" and "Looksmart". We have used the Yahoo Business Express Submission for customers with great results. The Yahoo Business Express Service is $299/year with no guarantees, but again we have had great results. It is still as important as ever to optimize your meta data, and HTML body for Top search Engine Listings. As with any business, investments up front are required and we have suggested that you budget 30% or more for Marketing & Promotion, for yourself or your client.

Currently Looksmart (feeds; MSN, AltaVista, IWon, CNN.com, Juno and others) charges $299 for Express Submission (2 Days) and $149 for Basic Submission (8 weeks). They claim to reach 77% of US Internet users.

LookSmart - Make note that LookSmart is currently in the process of introducing a new Premium Service for Small Businesses. You can contact them and ask for an e-mail for more details at the URL provided here.

Yahoo Business Express - $299/year listing within a few days. Our clients have doubled and tripled targeted traffic in the first month after listing.

Submission Services

Inktomi Search/Submit - (provided by ineedhits.com) Price: First URL $39, each additional URL (up to 1000) $25 each

Marketing & Promotion

Effectively marketing a website is ever bit as important as the effort you put into design, if not more. It's one thing to print an effective brochure and another to deliver it to a targeted audience. You can do all kinds of things to get "hits", but, do they translate into business or otherwise achieve your customer's goals;s? If you have not addressed a "Marketing Cost" in the initial Web Development Estimate for yourself or your customer you are either in the "cold" with your brochure "stuck in the closet" or you, or your customer are faced with unexpected costs. Those are the only options for a commercial Site these days! We hope you quoted a 30 - 40% marketing cost into the original estimate, if not, you are setting in an uncomfortable chair right now! You can list all day long with the secondary engines and not get far, that is with the exception of an "Exchange" (NASDAQ, NYSE, CBOE etc..) listed or otherwise prominent customer.

Not only that, but a well targeted marketing plan is going to be different for every type of site and site extension (.com, .net, .org, .biz, .name etc..). Yahoo will list noncommercial sites for free but, have you set up different meta-tags for each page? If you haven't integrated a marketing plan from concept, we advise going back through this page. This may sound harsh and overly direct, but that is the reality! If you need help planning a Marketing Strategy contact Mountain Eagle Marketing.

More About Search Engines and Submission.

PR Newswire provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. Its world-leading wire, Internet, satellite and fax network is capable of pinpoint or mass distribution, satisfying the growing global demand for the immediate delivery of news releases, video, audio and photos to the media, financial community and consumers. (WebCasts and Much More)

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