Custom Website Design

Developing a valuable Internet Presence begins with the Preparation or "Discovery" stage and proceeds through the other 3; Design, Marketing and Maintenance. All four topics are covered on our website and are linked in the mini-series navigation bar above for your convenience.

Different Technologies for Web Design

There are many approaches to Website Design. Some business want "Flash" a form of dynamic media that is more like an online commercial. Others want a static HTML Site that is W3C validated, or even a mix of both. There are many technologies available now such as PHP and ASP with varying capabilities to meet various requirements. Some Sites need dynamic updates from DataBases. The choices grow more complex almost daily. A good Web Development Company can help point you in the right direction and supply your needs.

Creating Value

The most important consideration is knowing what you want to accomplish from the start. In order to achieve maximum online value and best return (ROI), the website must be appealing and directed toward a targeted audience. It should be designed with a clear message driving your visitors to action.

Tangible value can be realized from several perspectives, even without e-commerce capabilities and functions. It has been calculated that a "Face to Face" sales call costs an average $400, a phone sales call cost $40 and an Internet sales call costs $.04.

A well designed Site can reduce a surprising amount of unproductive time from your Customer Service, Marketing, Sales and Executive staff. There are a number of mathematical models attempting to quantify these values. One of the key components in these models is Visitor Viewing Time. For an example (simplified); If your site has 1000 visitors a month and your Website Statistics report a 5.0 minute Average Viewing Time, then you have 5000 Viewing Minutes per month. If you conservatively ascribe a $50/hr value (including burden), since it mainly effects high end personnel, and estimate that 50% of that time is effective in achieving these goals, the resulting value is $2,083/month, or $25,000/year. This does not include added value derived from the way the recovered time was spent, sales that were made, or the future value of the "Branding" and name recognition that occurred during that time. A conservative added value may then be another 25%, bringing the value to $2,604/month or $31,248/year. Please note that these estimates are not for a larger Site. An exchange listed customer doing $250 million in sales per year with a large Site (no e-commerce) can easily see 30,000 - 60,000 viewing minutes per month. As a company grows there are several additions that can be made in continuance of this mechanized or automated tool to further enhancing value, such as a"Human Relations" (HR) Page, "Investor Relations" Page or an Intranet.

When your potential customers download product or service information, they are more knowledgeable when they make contact and take much less employee time.

The small business owner knows he/she has to balance their marketing and sales time demand to deliver product. While a properly designed and marketed Website decreases "up front" or "pre-sales" time, some still do not realize the value of a 24 hour Marketing and Sales presence, it's impact on the bottom line, or how essential it is in establishing an "automated business system" in the quest for profitability

More about value and ROI (Return On Investment) on our Executive Express Pages

Custom Website Design at Mountain Eagle Marketing

Mountain Eagle Marketing uses advanced software to assemble clean pure HTML code, no special hosting considerations are required. We are also able to program in DHTML, Java scripting, MySQL, PERL/CGI, XML and have the capability to build custom Flash movies such as demonstrated on the Tubel Technologies Inc. Website. Our web graphics optimization expertise is very strong.

We prefer to design Custom Websites without using pre-designed templates, ensuring uniqueness for our Clients. To assist with "Branding" aspects we can digitally match a company's colors in logo graphics and use them in the Site's color scheme. We can also provide logo design and a complete "Corporate Identity" package if required.

We have made a commitment to design clean W3C validated code for every Site possible. If you have an existing Site and want to view any code errors you may have, use this free service from W3C (The World Wide Web Consortium). There are many advantages to owning and marketing a Site with clean, validated code. One of the most important is cross-browser comparability, allowing visitors to view as the Site was intended to be viewed. The Search Engines also seem to be placing more emphasis on clean code these days because it is easier to parse correctly and the files tend to be smaller.The smaller files also allow your pages to load faster while requiring less bandwidth from your hosting company. It always speaks well of your Company's products and Services when you present quality at the onset.

We design for 800 x 600 minimum screen resolution unless other specified. It has been our experience that viewers with older computers and the visually challenged continue to use this resolution. A website can be designed for this minimum resolution while being highly appealing in higher resolution monitor settings. By far the most common screen resolution used to view Internet Websites is 1024x768. This Site and the Vortex Ventures Inc. Site are designed for as low as 800x600 screen resolution.

Built-In Search Engine Optimization

We spend a great deal of time keeping up with the frequent Search Engine changes so that we know how to build in the targeted value from the start. We help moderate one of the top Webmaster Forums on the Internet, subscribe to several related e-zines and follow top Search Engine Websites such as Search Engine Watch.

There are many aspects to Search Engine Optimization, many of which are covered in more detail in our Search Engine Optimization Tutorial and our Search Engine Marketing Tutorial.

Partnering With Our Clients

We work closely with our clients to help bring to life what is desired, valuable, marketable and profitable. We keep our overhead as low as possible allowing us to provide superb quality at some of the best prices on the market. We contract our work to protect both parties.

If you are considering a new Website or updating an older Site contact us as soon as possible. We also provide Website Financing at 0% interest.

More about Website Design on our Webmaster Resources Pages